REEF LUXURY DEVELOPMENTS

Introduction

As a visionary developer in Dubai, REEF Luxury Developments is dedicated to transforming living with innovative and practical solutions. Our commitment to provide exceptional value quality and meticulous attention to detail ensures timely delivery and elevates the real estate experience to new heights.

REEF PHILOSOPHY

One day we will go, but the legacy of our building will last forever

CEO PROFILE

Samer Ambar is a highly regarded CEO in the real estate industry, known for his innovative approach to property development, investment strategies, and leadership. With over two decades of experience, Samer has consistently demonstrated an ability to adapt to market shifts and capitalize on emerging trends in both residential and commercial real estate.
Under his stewardship, many companies have been founded and grown to become a market leaders in their field.Samer attended the University of Dubai, where he earned a bachelor’s degree in Banking and Finance, followed by an MBA from London Business School. During his time at London Business School, he focused on Private Equity, Management and Finance, gaining a strong foundation in both the financial and operational aspects of the industry.

Samer’s professional journey began at a prestigious International Financial Institution, Citigroup, where he climbed the ladder from a Credit Analyst to Credit Manager, to Alternate Channels Sales Head and some other function within the Bank in different international regions. He honed his skills in financial Analysis, Operations, marketing, Sales and strategic acquisition.
After 10 successful years in Citigroup, Samer transitioned into the entrepreneurship side of the business, where he Founded Several Real Estate related companies in Brokerage, Property Management, Facility Management and Property Development. His reputation as a visionary young leader grew as he successfully launched multiple residential and mixed-use projects.

Samer is known for his dynamic and inclusive leadership style. He believes in empowering his team and fostering a culture of innovation and accountability. He places a strong emphasis on collaboration, often bringing together experts from different areas of real estate development to tackle complex challenges and create unique and innovative solutions.
He is also a firm believer in the power of technology to drive efficiency and customer satisfaction. He has invested heavily in innovative real estate solutions, smart building technologies, and digital platforms to streamline operations and enhance clients experience.

CEO MESSAGE

” We are motivated by our commitment to creating a legacy of pioneering luxury living in Dubai, reshaping the future of real estate through innovation, value and ambition. We bring over 10 years of experience in real estate development. We have collaborated with prominent developers and successfully completed numerous high-profile projects which demonstrate our expertise and commitment to excellence in the industry. “

Samer Ambar
Co-Founder & Chief Executive Officer
REEF Luxury Developments
VISION

Our vision is to shape future communities that stand as symbols of innovation, convenience and simplistic designs.

MISSION

Transforming everyday life by integrating innovative and seamless design into every home we build by setting the highest standard of living.

INNOVATION

VALUE

ELEGANCE

TIMELESS

COMMUNITY

EXCELLENCE

REEF LUXURY DEVELOPMENTS

At REEF Developments, we are a pioneering developer in Dubai focused on transforming living spaces through innovative and practical solutions. Our commitment to delivering exceptional quality and meticulous attention to detail ensures that every project is completed on time and to the highest standards, setting new benchmarks in the real estate experience.

Play Video